Leader Visits Ride + Style Artists

Published on April 27th, 2013

I recently took a full time position over at Leader Bikes as their director of marketing, and part of what I have been working on has been getting Leader frames in the hands of the artists involved with Red Bull’s upcoming fixed gear competition Ride + Style to be painted.

It’s been great meeting this incredibly talented guys, and seeing their working spaces. I had the chance to visit Risk at his compound where he works, and Tristan Eaton at his downtown studio. Each artist’s space reflected their roots, with Risk’s place looking very much like the South where he’s from, and Tristan’s studio being the top floor of a giant abandoned factory in downtown LA

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