Published on July th, 2011

Reciprocity Failure is the law by which the sensitivity of film is lessened through overexposure. As photography continues to explode as the chosen medium of our time, we are continually blasted with images on an every day basis from billboards and magazine ads to facebook photo albums and a friend’s cell phone camera. It’s all to easy with this visual photographic overload to become desensitized to what’s important to us, remember what matters most, and think back to the real reason we pick up a camera and take aim.

My name is Matt Lingo, and I’m a photographer based out of San Diego California.